The digital room directory is a digital version of the traditional welcome guide often placed in hotel rooms. Accessible via a smartphone, tablet or room television, this room directory offers a variety of information, such as service schedules, special offers, local attractions, and more. This digital format allows information to be updated in real time, thus facilitating communication between the hotel and customers.
- Information on hotel services : opening hours, spa reservations, dining options, etc.
- Promotions and special offers: sending notifications for exclusive offers.
- Direct orders : possibility to order directly from the room.
- Interactive content: videos, images and detailed descriptions.
Thanks to the digital room directory, guests can easily access information about additional services offered by the hotel, such as spa, concierge services, or dining options. By displaying promotional offers and making the reservation immediate, it becomes possible to capture the attention of customers and stimulate their purchases.
For example, if a customer looks at spa options and sees a promotional offer for a massage, they are more likely to book right away. Simplifying access to these services naturally encourages customers to consume more locally.
A digital room directory allows hotels to promote external services, such as local activities or partner restaurants, in exchange for a commission. By integrating these offers directly into the digital directory, the hotel creates a new source of additional revenue while offering added value to its customers.
Example of partnership:
A hotel located in a tourist region could include offers for guided hikes or cultural visits in its room directory. Customers can then book directly, which increases hotel revenue thanks to commissions negotiated with local providers.
By offering an intuitive and practical interface for accessing information, the digital room directory contributes to a positive customer experience. Customers with a good experience are more likely to spend at the establishment and come back. This indirect loyalty often results in increased revenue.
Setting up a digital room directory in a hotel may seem complex, but with proper planning, it can be deployed effectively. Here are the essential steps for a successful integration:
Look for providers who specialize in digital room directory solutions for hotels. Make sure they offer customization options and features that are tailored to the needs of your institution.
The user experience is crucial. The personalization of the room directory makes it possible to reflect the hotel's brand image and to facilitate access to key information. An attractive and intuitive design enhances customer engagement.
Allowing customers to book services directly via the room directory increases the chances of conversion. Consider integrating special offers and promotions that appear as customers navigate through the services.
To illustrate the impact of a digital room directory, let's look at two examples of hotels that have integrated this solution and observed convincing results.
This hotel has integrated a digital room directory to encourage bookings of wellness services. In less than three months, sales of massages and other spa services increased by 30%. Thanks to push notifications, customers were notified of special offers, which prompted them to book more.
An urban hotel in Paris decided to collaborate with local restaurants and cultural tour providers. Thanks to their digital room directory, customers could book these activities in a few clicks. The hotel thus generated an additional 15% revenue on commissions.
The integration of a digital solution represents an initial investment. To overcome this hurdle, consider starting with a basic version and optimizing it gradually.
The information in the room directory should be updated regularly. Be sure to assign a team member to manage and update content.
It is important that staff be trained in the use of the room directory to be able to help customers when needed. Effective training will ensure a smooth customer experience.
The integration of a digital room directory is a major asset for hotels wishing to increase their additional revenues. By facilitating access to services, allowing direct bookings, and promoting local partnerships, this type of tool contributes to enriching the customer experience while optimizing the establishment's revenue.
Interested in an innovative solution to increase your income? Discover our digital room directory solutions and transform the experience of your customers while boosting your sales. Request a demo now!
2. PhocusWire
Sunver is the best solution for creating, customizing and sharing your Digital Room Directory (welcome booklet) assisted by AI.
Offer your customers a sublime experience, save time on a daily basis and increase your additional revenue.
check
Free web app for life
Article written by:
Nathan Assouline
Co-founder of Sunver
Enhance the customer experience today
No commitment and no credit card required
