Customers are looking for seamless, personalized experiences, with services that are just a few clicks away. More and more establishments are turning to digital room directory solutions like Sunver, allowing hotels, campsites and tourist residences to offer a digital welcome booklet. Thanks to a web app that can be accessed via QR code, customers can get all the information they need without downloading an app.
With this digitalization, hotels can not only improve the customer experience by offering easily accessible information, but also reduce their printing costs and their ecological impact, thus meeting criteria eco-responsible, such as those in La Clef Verte.
The integration of artificial intelligence (AI) in the hotel industry makes it easier to automate certain interactions with customers, in particular via AI chatbots to answer frequently asked questions. These tools allow staff to focus on higher value-added tasks. For example, customers can ask questions or book services without asking the front desk, reducing staff workload while maintaining high quality service.
- Answers to FAQs: Integrated chatbots answer common customer questions, facilitating access to information.
- Personalizing the experience: AIs collect data on customer preferences, allowing establishments to personalize their recommendations for services and activities.
Environmental concerns are at the heart of the priorities of modern travelers, who prefer establishments committed to an eco-responsible approach. To meet this demand, hotels are integrating ecological initiatives, ranging from reducing energy consumption to the elimination of paper booklets in favor of a digital room directory.
In 2024, optimizing internal operations is becoming a priority to maximize productivity and minimize costs. Thanks to digital tools, hotels can effectively manage reservations, organize room service, and track customer requests in real time.
- Reduction of human errors: Automated systems minimize the risk of errors in reservations and service management.
- Reduced response time: Digital solutions allow rapid communication and a smoother organization, thus improving customer satisfaction.
Travelers want unique and memorable experiences, and hotels need to offer a high level of personalization to stand out. This goes beyond simple personalized room options; it's about creating a stay that meets specific guest preferences through advanced technology.
- Preference-based recommendations: Establishments can offer additional services, such as local experiences or menus tailored to dietary preferences.
- Customization of spaces: The adaptation of decoration and equipment according to the customer's tastes improves the feeling of exclusivity.
With the advance of management tools, hotels can now offer almost instant responsiveness. This is made possible thanks to management platforms that allow the services and information available to be controlled and adjusted in a few clicks.
Sunver facilitates this approach with its dashboard, which allows hoteliers to personalize and update their room directory in real time. This responsiveness not only contributes to operational efficiency, but also to a better experience for customers who benefit from always up-to-date information.
Mobile applications and web apps without downloading are becoming essential for hotels that want to offer additional services such as spa, excursions or room service. By facilitating impulse purchases, these applications contribute to generating additional revenue.
For example, Sunver integrates a secure online payment system via Stripe, allowing customers to book and pay directly for additional services. This process simplifies access to services while increasing hotel revenue.
The focus on the well-being of customers has led to a revaluation of common areas, with particular attention to the layout, decoration and optimization of spaces to promote relaxation and comfort. The trend is to create areas of disconnection and withdrawal in hotel spaces, allowing guests to relax in a calming environment.
- Use of ecological materials: The choice of sustainable materials is becoming more and more frequent.
- Integrating nature: Hotels seek to include vegetation and natural elements in their interiors to provide a calming ambiance.
With the rise of digital technologies, data security is a top priority. Customers expect stronger protection for their personal information, especially when applications collect and process sensitive data.
Hotels need to adopt robust security measures to avoid data breaches and reassure their customers. Transparency in the use of data and compliance with regulations such as the GDPR (General Data Protection Regulation) are essential to maintain customer trust.
The year 2024 marks a new stage in the evolution of the hotel sector, guided by technological innovations and a growing awareness of ecological impacts. By integrating these trends, hotels can not only improve their competitiveness, but also meet the new expectations of travelers. Sunver's digital room directory solution perfectly embodies this modernization, offering an optimized and eco-responsible customer experience.
Mews: Top 25 hotel technology trends in 2024
The tourist echo: Hotels: the ten trends that will mark 2024
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Article written by:
Nathan Assouline
Co-founder of Sunver
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