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A couple wearing blue sanitary masks standing at the reception desk of a hotel, handing a card to a receptionist who is also masked. The receptionist is behind a computer screen, and on the counter, you can see a bottle of disinfectant. The hotel environment is luxurious with soft lighting and stylish decor.

Digital solutions against the shortage of hotel staff

October 10, 2024
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2 min of reading
In the hotel industry, staff shortages are a major challenge, exacerbated by the post-pandemic recovery and changing customer expectations. Digital solutions, such as those offered by SUNVER, are emerging as effective ways to fill this gap, while improving the customer experience. This article explores how technology can alleviate the effects of staff shortages in the hotel industry.

Staff Shortage Background

The hotel industry is facing a significant labour shortage. According to a study by the World Tourism Organization (WTO), the sector has lost millions of jobs worldwide due to the COVID-19 pandemic. Although the recovery is under way, many institutions are struggling to recruit and retain the staff needed to meet growing demand.

 

Impact of the Shortage on Hotel Establishments

This shortage is impacting various aspects of hotel operations. It leads to an overload of work for existing staff, affecting the quality of service and, by extension, customer satisfaction. Shortage can also limit a hotel's ability to offer certain services, thus reducing its attractiveness and competitiveness.

 

Role of Digital Solutions

In the face of these challenges, digital solutions offer significant relief. Systems like those from SUNVER allow hotel establishments to digitize numerous processes, thus reducing staff workload. For example, using mobile applications for room services or spa bookings decreases the need for face-to-face interactions.

 

Digitalization of Services and Customer Experience

Digitalization makes it possible to offer a more fluid and personalized customer experience. Applications like those developed by SUNVER offer multi-lingual features, instant messaging systems, and online booking options. These tools not only improve efficiency, but they also meet modern customer expectations for digital interaction.

 

Real Cases and Statistics

Case studies in the hotel sector show that the adoption of digital technologies can significantly reduce wait times for services, thus increasing customer satisfaction. For example, a hotel that implemented an instant messaging solution saw its customer satisfaction scores increase by 20%.

 

Improving Staff Productivity

Digital solutions also help optimize staff productivity. With tools like an online activity calendar or digital room request management, staff can focus on more critical tasks, improving operational efficiency.

 

Resource Management and Cost Reduction

Digitalization also contributes to better resource management and cost reduction. By minimizing the dependence on staff for routine tasks, hotels can reallocate human resources more strategically, while reducing recruitment and training costs.

 

Conclusion

In conclusion, in the face of the shortage of staff in the hotel industry, digital solutions are presented as invaluable allies. By optimizing processes, improving the customer experience, and increasing staff efficiency, platforms like SUNVER are playing a crucial role in the evolution of the hospitality industry. Their continued adoption and evolution will mark the way towards an industry that is more resilient and adapted to contemporary challenges.

Keywords: - Digital Tourism- Customer Experience- Guest App- Hotel Technology Solution- Hotel Technology Solution- Hotel Customization- Mobile Check-in- Hotel Innovation- Digital Hotel Strategy- Operational Efficiency- Eco-Responsibility in the Hotel Industry- Hotel Services Platform- Hotel Services Platform- Hotel Services Platform- Customer Feedback Management- Customer Feedback Management- Mobile Booking- SUNVER

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Article written by:

Nathan Assouline

Co-founder of Sunver

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