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“A person using a smartphone to scan a QR code on a wooden table in a restaurant called Wursthall. The QR code makes it possible to order and pay by telephone, illustrating the digitalization of services in catering establishments. This image highlights the use of digital technologies to improve customer experience and operational efficiency, a service offered by Sunver to make digitalization accessible to all tourist establishments.”

QR Code for Hotels: Why and how to set them up?

October 10, 2024
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2 min of reading
In 2024, QR Codes are everywhere and play a crucial role in the digitalization of hotel services. But what is a QR Code? It is a type of two-dimensional bar code that can be read by a smartphone using a telephone. They allow anyone to quickly and easily access a multitude of information and services. Whether it is to access a welcome booklet, consult restaurant menus, book services or leave reviews, QR Codes simplify the customer experience and increase their satisfaction thanks to their simplicity. Let's take a look at how to create and use QR Codes effectively for your hotel.

Why use QR Codes in your hotel?

Facilitating access to information

Just use your phone and scan the QR Code to access all the up-to-date information (service schedules, restaurant menus, local activities, etc.). This eliminates the need to search for paper brochures or wait at the front desk for information, offering a smoother and more modern experience.

Simplifying booking and feedback processes

Customers can book services (spa, restaurant, activities) and give their opinion in a few clicks! This simplification improves operational efficiency and also encourages guests to interact more with the services offered by the hotel. The process is becoming easier and more intuitive! You increase the likelihood of receiving positive reviews and additional bookings.

Reducing wait times and keeping customers happy

Integrating QR Codes into your hotel allows customers to quickly access all information and services without having to wait or interact with hotel staff. This in fact reduces the waiting time at the reception or in the restaurant and therefore improves the overall efficiency of the service. A customer will have more satisfaction ordering room services or booking activities directly from their phone.


How to create QR Codes for your hotel?

Determine the content of the QR Code

First of all, you need to decide what your QR Codes will allow access to: digital room directory, restaurant menus, feedback forms, special offers, etc. (your content must be mobile-friendly).

Create and personalize your QR Code

Then you can use a QR Code generator to create your own or use platforms that will create the QR Code and associated content for your hotel, such as a digital welcome booklet. There are many tools such as QR Code Generator, Beaconstac, or Sunver's integrated service that can be used.

Place your QR Codes strategically in your hotel

Be strategic! Put them where customers can easily see and scan them (at reception, in rooms, in restaurants, in leisure areas, etc.)
Make sure there are clear instructions on how to use QR Codes.

Sunver: Boost your hotel with innovative QR Codes!

Sunver offers an intuitive solution for creating and sharing a digital welcome booklet accessible via a simple QR Code scan. Thanks to Sunver, centralize all the important information for your customers, improve their experience as soon as they arrive! In a few points Sunver also offers:


⏱️ Simple configuration: With Sunver, each hotel can easily create and share its digital room directory by simply scanning a QR code. No more bulky and expensive paper media! Everything is digitized to offer a fluid and modern customer experience.

🌳 Choices of wooden supports for QR Codes: For an elegant and ecological integration, Sunver offers wooden supports to display your QR Codes. Placed strategically in rooms, at the reception, or in leisure areas, these supports add a touch of aesthetics to your hotel while being ecological.

⭐ A boost in positive reviews: Sunver integrates an intelligent system for soliciting opinions. An incentive banner on the front page encourages customers to leave a review. Positive reviews (4 to 5 stars) are redirected to Google for publication, while negative reviews (1 to 3 stars) are handled internally, allowing you to resolve issues before they affect your online reputation.

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Article written by:

Nathan Assouline

Co-founder of Sunver

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