What is a room directory? What is it for and how can it be digitized?

Definition and importance of the room directory

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What is a room directory?

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A room directory, or welcome book, is a document made available by hotels for their customers during their stay. It compiles a variety of important information about the hotel, its services, the amenities available, as well as recommendations on local attractions and activities. This guide aims to enrich the stay of customers by providing them with all the information they need to fully enjoy their experience.

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Why is it important?

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The room directory is more than just a guide; it is a direct means of communication between the hotel and its customers. It makes customers feel welcomed and informed, improving their overall satisfaction. For the hotel, this is an opportunity to promote its services and facilities, to encourage additional expenses (spa services, room service, etc.), and to provide practical information that can reduce the workload of reception staff by answering frequently asked questions.

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The digitalization of the room directory

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The advantages of digitalization

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Accessibility and easy updating: A digital room directory can be easily updated, guaranteeing information that is always current and accurate. This removes the need to reprint booklets, contributing to more effective communication.

Customizing the customer experience: Digitalization offers increased personalization of the customer experience. Depending on the customer's preferences, specific information and offers can be put forward.

Cost reduction and ecological impact: Less paper means reduced costs and decreased environmental impact, aligning hotel operations with current ecological values.

Data analysis: Digital versions can provide valuable data on customer preferences and behaviors, helping to refine services and marketing.

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How to digitize your room directory?

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Step 1: Platform choice: Select a solution that does not need to connect to your hotel management system (PMS) for a simpler and faster implementation. SUNVER offers an intuitive platform to create a digital version of your room directory in just 15 minutes.

Step 2: Content and Design: Identify what information to include, such as hotel services, policies, dining options, and local attractions. The design should be designed to facilitate navigation and improve the user experience.

Step 3: Implementation and testing: Integrate the digital room directory and conduct tests to ensure its proper functioning on various devices.

Step 4: Staff training and launch: The ease of use of solutions like SUNVER makes staff training extremely simple, almost as easy as creating a profile on a social network. Then officially launch the digital version with your customers.

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What information should you include?

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A complete room directory should cover several areas to meet the needs and questions of customers:

Hotel Information: History, concept, and amenities such as spa, pool, etc.
Services available: Room service, dry cleaning, car rental, etc.
Practical information: Wi-Fi, in-room equipment, safety instructions, etc.
Catering: Hotel restaurant menus, opening hours, room service options.
Activities and leisure: Program of hotel activities, recommendations for local excursions, cultural events.
FAQ: Answers to frequently asked questions to reduce repetitive requests at the front desk.
SUNVER: Digitize your room directory in 15 minutes

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SUNVER is distinguished by its ability to offer a quick and effective solution for the digitalization of your room directory, without the need to integrate complex into the hotel PMS. Thanks to an intuitive interface and a simplified configuration process, SUNVER allows hotels of all sizes to create a digital version of their room directory. This “plug & play” approach ensures that your establishment can benefit from the advantages of digitalization without delay, prohibitive costs, or technical complexities.

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Conclusion

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The digitization of the room directory represents a crucial step in the modernization of the hotel experience. It offers multiple benefits in terms of costs, efficiency and customer satisfaction, while positioning your establishment as an innovative precursor in the hotel industry. With solutions like SUNVER, the transition to digital is not only accessible but also fast, allowing you to digitize your room directory for free in just 15 minutes. Adopting this innovation is a strategic approach towards an improved customer experience and optimized hotel management, all in a disconcerting simplicity.