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Innovation dans l’hôtellerie
Colourful calendar of weekly campsite activities for the week of July 5, with fun icons and tropical illustrations. Each day of the week has a different program of activities, including sports, games, cooking workshops, and shows. The background is sky blue with a big smiling sun at the top

Revolution planning camping activities with Guest App: towards the future

October 10, 2024
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2 min of reading
The digital age has introduced a multitude of innovations transforming the outdoor hotel landscape, especially in the camping sector. These changes are mainly driven by the integration of mobile technologies, which offer more personalized and efficient services. Among these innovations, customer applications, or Guest Apps, play a major role. They offer a centralized platform where campers can access a full range of services, thus significantly improving their experience. This article explores how these applications are revolutionizing camping trips, focusing on the benefits of digital schedules for activities, instant messaging, and digital welcome booklets, while highlighting the positive impact on operational efficiency and customer satisfaction.

A digital schedule for activities and events


Campgrounds, in order to remain competitive and meet modern customer expectations, must adopt digital solutions for planning and communicating activities and events. Guest Apps transform the old paper-based communication model, which is often ineffective and not very ecological, into a dynamic and interactive system. With these applications, activity information is not only easily accessible, but also customizable based on user preferences. In addition, the ability to update this information in real time is a significant advantage, allowing campsite managers to respond quickly to changes in weather conditions, availability, or other unexpected factors. This not only reduces dependence on paper, but also improves operational efficiency, while providing a smoother and more enjoyable user experience.

Instant messaging: save time and improve communication


The instant messaging integrated into the Guest Apps opens up new possibilities for smooth and instant communication between customers and campsite staff. This system allows for real-time interaction, offering customers the ability to ask questions, report issues, or request additional services without delay. The 24/7 aspect of this feature is particularly beneficial in an environment where customer needs can arise at any time. In addition, the presence of a communication history improves the follow-up of requests and complaints, allowing staff to provide more targeted and effective responses. This improved communication contributes to a more positive customer experience, reducing potential frustrations and misunderstandings.

The digital welcome booklet: a mine of information at your fingertips

The digital welcome booklet is an essential component of Guest Apps, offering a rich and interactive source of information to customers. Unlike traditional welcome booklets, which can quickly become obsolete and are often limited in terms of content, digital versions can be regularly updated to reflect changes within the campsite. These digital booklets can include detailed information on campsite services, recommendations for local activities, interactive maps, safety tips, and much more. The ease of access to this information improves the autonomy of customers, allowing them to better plan and enjoy their stay. In addition, the integration of interactive features, such as links to bookings or feedback, enhances the user experience and encourages greater engagement.

Conclusion

The adoption of Guest Apps in campsites represents a major advance in the way services are provided and perceived in the outdoor hospitality sector. By offering digital solutions for business planning, communication and access to information, these applications not only improve the customer experience but also enhance the operational efficiency of campsites. They allow for more ecological management, better responsiveness to customer needs and more personalized interaction. Ultimately, Guest Apps are much more than just a convenience; they represent a necessary evolution to adapt to modern customer expectations and remain competitive in a constantly changing market.

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Article written by:

Nathan Assouline

Co-founder of Sunver

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