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The Green Key is an international environmental certification that rewards tourist establishments committed to reducing their ecological impact. To obtain this label, hotels must meet demanding criteria in areas such as energy, waste, water management, and environmental education.
• Improvement of the brand image: Labelled hotels benefit from increased recognition among eco-responsible customers.
• Loyalty: More and more travelers are looking for establishments that meet sustainability criteria.
• Cost reduction: The implementation of sustainable practices also makes it possible to save on natural resources, while optimizing hotel operations.
The criteria for obtaining the Green Key are vast, but the main axes include:
• Water management: Reduce consumption by integrating economical equipment.
• Energy: Use of renewable energies and reduction of CO2 emissions.
• Waste management: Promote selective sorting and reduce waste.
• Raising customer and staff awareness: Inform and educate on eco-responsible actions.
Sunver is the digital solution that facilitates the transformation of your hotel towards a more ecological approach, while meeting the criteria of the Green Key label. Here's how:
One of the key criteria for obtaining the Green Key is the reduction of waste and more particularly the reduction of paper. Thanks to Sunver, you can digitize your welcome booklets, menus, tourist guides and other printed documents. On average, a medium-sized hotel can save up to 500 kg of paper per year by switching to a digital room directory, a solution that is both modern and sustainable.
With Sunver, you can integrate information directly into your digital room directory to make your customers aware of the ecological actions to adopt during their stay:
• Reduced water consumption 🚰.
• Waste management and selective sorting ♻️.
• Optimization of energy consumption ⚡.
These messages can be put forward at key moments, offering environmental education without extra effort for staff.
Sunver also makes it possible to centralize all the essential information for your customers, thus reducing the need for them to physically request the reception. Fewer physical interactions also mean a decrease in energy consumption in common areas such as lobbies. In addition, the transition to a digital solution makes it possible to reduce the use of brochures and other paper supports that are often energy-intensive to produce.
Hotel Zazie, Paris 🏨
This hotel has not only obtained the prestigious Green Key certification thanks to the integration of digital room directories, but has also made considerable savings by eliminating paper. Before this transition, the establishment used more than four reams of paper each month simply to inform its customers, often without much impact, as few actually read them. Thanks to the adoption of digital room directories, the hotel has not only saved on paper costs, but also significantly improved customer engagement. They now interact much more with the intuitive application that offers easy access to local services and recommendations. The result: a modernized customer experience that is more ecological, and in line with the sustainability expectations of visitors.
Camping Chez Gendron, Gironde 🌿
This campsite has brilliantly obtained Green Key certification by replacing its traditional paper guides with a Sunver digital application, in accordance with the label's strict environmental criteria. Before this transition, the campsite distributed paper brochures, which were often ignored by customers, causing waste. With the introduction of the digital room directory, the campsite has drastically reduced its use of paper, while making the visitor experience more fluid and interactive. Customers can now access all the information on their smartphone, which has not only reduced operational costs but also reinforced the perception of camping as being at the forefront of ecological innovation.
Digitalization is now the best way to meet ecological requirements and modernize the customer experience in hotels. Solutions such as Sunver offer an innovative and sustainable approach that optimizes both the internal operations and the environmental impact of your establishment. By eliminating paper and providing an intuitive platform for managing customer information, you are putting your hotel at the heart of sustainable innovation.
Sunver allows you to digitize your services in 15 minutes, without the need to connect complex systems such as PMS (hotel management systems). This speed and ease of use makes it an ideal solution for hotels looking to go digital quickly.
Sunver offers a complete customization of your services, allowing you to reflect the image of your hotel while offering a modern and intuitive interface for your customers. You can easily integrate information on sustainable management, eco-actions and environmental initiatives directly into the application.
Once in place, you can train your team in minutes, and Sunver also makes it easy to communicate with your customers about green initiatives through clear notifications and information.
Obtaining the Green Key is a sign of commitment to sustainability and ecology, values that are increasingly sought after by travelers today. With Sunver, you have the opportunity not only to meet the demanding criteria of this label, but also to optimize your operations, reduce your costs and improve your customer experience. 🌿
Green Key, Eco-responsible hotels, digital room directory, Digital room directory, Reduction of the ecological footprint, Digitalization of hotels
Article written by:
Nathan Assouline
Co-founder of Sunver
Best practices, news from the tourist establishment sector, digitalization advice, testimonies, and news.
