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What is a digital welcome booklet for Airbnb and concierge, and what is it for?

November 28, 2024
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2 minutes of reading
In the hospitality industry, managing critical information for travelers is a priority. A digital welcome booklet is a modern and effective solution for owners of Airbnb rentals, hotels, and concierge services. In this article, discover what a digital welcome booklet is, its functionalities, advantages, and how it can transform the customer experience.

What is a digital welcome booklet for Airbnb?

A digital welcome booklet is a digital version of the traditional paper booklet given to travelers when they arrive in an accommodation. Accessible via a simple QR code or a link, this interactive guide centralizes all the essential information concerning the stay in an intuitive interface.

Unlike paper booklets, it is easily customizable, constantly up to date, and accessible on a smartphone or computer.

Typical information included:

- Check-in/Check-out instructions

- House rules.

- Local recommendations (restaurants, activities, shops).

- Access codes (Wi-Fi, connected locks).

- Guides for the use of equipment (heating, appliances).

- Emergency numbers.

What is the purpose of a digital welcome booklet?

A digital booklet is more than just providing practical information. It improves the guest experience while simplifying management for hosts. Here are its main uses:

1. Reduction of requests from travelers

Repetitive questions, like “What is the Wi-Fi code?” or “What restaurants do you recommend?” , are automatically resolved. Travelers have answers at their fingertips, allowing them to be independent.

2. Improving the customer experience

A well-structured, customizable booklet, and accessible in several languages offers a professional and attentive image. Travelers appreciate this modernity and the ease of use.

3. Promotion of additional services

For concierge services and managers, the booklet may include additional service offerings such as cleaning, equipment rentals, or local excursions, thus increasing revenue.

4. Simplifying updates

Unlike paper booklets, digital versions can be changed in real time. Need to add a new service or update local information? It is done in a few clicks.

5. Respect for ecological commitments

A digital booklet contributes to reducing the use of paper, thus aligning your accommodation with sustainability and CSR expectations.

Why adopt a digital booklet for an Airbnb concierge?

Airbnb concierge services need to manage multiple rentals and a large volume of interactions with travelers. The digital booklet simplifies communication and improves productivity.

The benefits for a concierge:

- Save time: Information is available 24/7, limiting travelers' calls and emails.

- Standardization: A model can be used for several properties, while being customized for each rental.

- Valuation of the offer: A careful and interactive presentation reflects a quality service, attracting new customers.

How to create a digital welcome booklet?

1. Choosing a suitable solution

Platforms like Sunver, StyQR or Touch Stay allow you to create digital booklets that are easily customizable and accessible via QR code.

2. Personalize content

Add your colors, logos, and information specific to each unit. Also include photos and local recommendations.

3. Add advanced features

For a comprehensive booklet, consider including interactive modules such as:

- Online payments for additional services.

- Chatbot to answer frequently asked questions.

- Automatic translations for international travelers.

4. Sharing with travelers

Generate a QR code or a link that you can send by email before arrival, or place directly in the accommodation.

The advantages of a digital booklet compared to paper

- Customization: Paper booklets offer limited customization, while digital booklets allow for total customization, including colors, logos, and content.

- Updates: Paper booklets require expensive and time-consuming updates, while digital booklets allow for instant and free updates.

- Accessibility: Paper booklets are only accessible physically, when they are on site, while digital booklets are accessible everywhere and at any time, 24/7.

- Ecology: Paper booklets have a high environmental impact due to the printing and use of materials, while digital booklets are a sustainable and paperless solution.

- Languages: Paper booklets are often limited to one language, while digital booklets allow multilingual content in a few clicks.

Example: The Sunver digital booklet for Airbnb and hotels

With Sunver, create an elegant digital welcome booklet in less than 15 minutes that meets travellers' expectations.

Main characteristics:

- Real-time update via an intuitive dashboard.

- Integration of an AI-powered chatbot to answer frequently asked questions.

- Online payments via Stripe for additional services.

- Customizable design according to the identity of your brand.

Sunver is the best solution for creating, customizing and sharing your Digital Room Directory (welcome booklet) assisted by AI.

Offer your customers a sublime experience, save time on a daily basis and increase your additional revenue.

Article written by:

Nathan Assouline

Co-founder of Sunver

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