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Digitalisation hôtelière
Comparison between a traditional paper welcome booklet in a hotel and a digital room directory on a smartphone. The image shows an open paper folder with brochures on the left, and a smartphone displaying a digital version of the room directory on the right. A QR code next to the phone illustrates the ease of digital access. In the background, we can see the lobby of a modern hotel with a warm decoration.

What is a digital room directory for a hotel? What is it for and how can it be digitized?

October 16, 2024
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3 min of reading
A room directory, or welcome book, is an essential resource that every hotel makes available to customers to inform them about available services, hotel facilities, and nearby activities. Traditionally, this information was presented in the form of paper brochures placed in each room. But in the digital age, this approach is outdated.

Why digitize it?

The digitization of the room directory offers a modern and effective response to the expectations of current travelers. By opting for a digital format, you improve accessibility, personalization, and significantly reduce the costs associated with printing and updating documents. In addition, it allows establishments to comply with new ecological standards while modernizing their brand image.

Why choose Sunver to digitize your room directory?

1. The best customer experience, without friction

With Sunver, you go from the traditional welcome booklet to an interactive web application accessible via a simple QR code. Your customers can consult all the information they need at the click of a button: hotel services, opening hours, menus, local recommendations and even a calendar of events. This solution allows them to have a smooth experience, without having to download an application, which improves their comfort and their overall satisfaction. For example, Hotel Vignon in Paris has noted a 25% increase in service usage since they adopted Sunver.

2. Quick and easy installation

Setting up Sunver is extremely intuitive and fast. Thanks to our AI assistant, your digital room directory can be set up in just 15 minutes, without complex integration with your hotel management system (PMS). You only need to follow a few simple steps to import the information, customize the interface, and activate the QR code. The AI assistant also automatically imports data from platforms like Booking.com, reducing the workload for staff. The Hotel Le Pérrier, for example, succeeded in setting up their digital room directory in less than 30 minutes.

3. Saving time and optimizing resources

The unique AI-powered chatbot on the market can instantly answer the most frequently asked questions, reducing staff demands. Additionally, messaging and FAQ are integrated to improve communication with customers. This allows your team to focus on higher value-added tasks without sacrificing service quality. Novotel Versailles, which adopted Sunver, saw a 30% reduction in calls to the front desk for common questions.

4. Increase your revenue with upselling

Sunver offers an integrated upselling feature, with seamless payments via Stripe, Apple Pay and Google Pay. Customers can thus book additional services (spa, room service, excursions) directly from the app, thus encouraging increased consumption. By simplifying the booking and payment process, you optimize your additional revenue. A study conducted by the Swiss Luxury Apartments Hotel shows a 40% increase in their sales of additional services thanks to the simplicity of the payment process via Sunver.

5. An eco-responsible and paperless solution

Adopting Sunver means moving to 100% digital management, without the use of paper, which not only reduces printing costs, but also contributes to improving the eco-responsible image of your establishment. This approach allows your hotel to position itself as a company that cares about the environment, a powerful argument for attracting customers who are aware of ecological issues (certified Atout France & La.

6. Improve your e-reputation

At the end of the stay, Sunver encourages your customers to leave online reviews, thus strengthening your digital reputation. You can also filter customer feedback to highlight positive reviews and improve your ranking on platforms like TripAdvisor, Google Reviews, or Booking.com. Le Parc 42, an apart-hotel, saw its number of 5-star reviews increase by 35% after integrating Sunver into its services.

7. Machine translation for your international customers

Sunver offers automatic translation in more than five languages, guaranteeing seamless communication with your international customers. In this way, you offer them a personalized and accessible experience, regardless of their native language.

8. An intuitive dashboard for real-time personalization

All information can be updated in real time from a simple and intuitive dashboard. You can personalize your customers' experience by easily adjusting services, local recommendations, events, or even the restaurant menu. By integrating Sunver, you maintain total control of your room directory while facilitating daily management.

9. Sharing events and local recommendations

Sunver allows your establishment to share events and local addresses in a few clicks. Customers can consult a digital calendar for organized activities and discover the best addresses in the area, such as restaurants or points of interest, thus increasing their immersion in the region and their overall satisfaction.

How to digitize your room directory with Sunver?

Here are the simple steps to go digital with Sunver:

1. Sign up on our dashboard and start creating your room directory in just a few clicks.

2. Set up the application using our AI assistant, which guides you step-by-step to import your data.

3. Customize the design according to your graphic charter, by adding your logos, colors, and key information.

4. Generate the QR code unique to your establishment and integrate it into your visual communications (at the reception, in the rooms, etc.).

5. Launch and monitor performance from your dashboard to adjust services based on customer feedback.

Example Room Directory digital Hotel & Spa Périer du Bignon****

Case Studies: Transforming the Customer Experience with Sunver

• Hotel Swiss Luxury Apartments managed to increase its additional turnover by 40% by integrating payments via Sunver for services such as room service and activities.

• Camping Riviera now uses Sunver to share weekly events via a digital calendar, thus reducing questions at the reception by 25% and improving customer participation.

• The C.O.Q Hotel in Paris noticed a 30% reduction in requests for information at the reception, allowing staff to focus on welcoming new customers and improving the overall experience.

Conclusion: Sunver, the future of the room directory

With the fast and simple digitalization offered by Sunver, you modernize your hotel, improve the customer experience and increase your revenue. Our solution is designed to be intuitive, accessible and efficient, whether you are a hotel, a campsite, or an apart-hotel. Try Sunver free for 30 days and find out why our customers can't live without it anymore.

The most intuitive and quick to deploy digital room directory solution to offer a fluid and enriched experience.

Create, personalize, and share your AI-assisted digital Room Directory.

Offer your customers a sublime experience, reduce solicitations and boost your additional revenue.

Article written by:

Nathan Assouline

Co-founder of Sunver

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