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Digitalisation hôtelière
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Removing telephones from hotel rooms: why and how to modernize your establishment

November 27, 2024
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3 min of reading
In the hotel sector, in-room telephones, once essential, are gradually losing their relevance in the face of new technologies. Many establishments are now choosing to remove them to reduce costs and modernize their offer. Here's a comprehensive guide to the benefits, challenges, and steps to effectively replace in-room telephones.

Why remove phones from hotel rooms?

1. Cost reduction

In-room telephones incur significant costs:

- Maintenance and repair: Aging devices require regular maintenance.

- Telephone subscriptions: Analogue or digital lines represent a recurring expense.

- Replacing equipment: Broken or obsolete telephones involve unexpected costs.

2. Outdated technology

With the omnipresence of smartphones, guests rarely use landline phones to contact reception or access hotel services. These devices have become obsolete and no longer meet the expectations of modern customers.

3. Improving the customer experience

By replacing telephones with digital solutions, hotels can offer more fluid and intuitive communication. Customers prefer to use their own smartphones to access information, ask questions, or book services.

4. Compliance with standards and compliance

According to the criterion 89% of the hotel ranking, it is mandatory to offer a means of contact between the room and the reception. Removing the telephones therefore requires an alternative solution that meets the requirements of Atout France.

The benefits of modernizing bedroom communication

1. An accessible digital platform

With a solution like a digital welcome booklet, customers can access all hotel information via their smartphone:

- Contact reception in a few clicks.

- Book services (spa, room service, excursions).

- Discover local recommendations and schedules.

2. Reducing the ecological footprint

By eliminating telephones and paper booklets, hotels are adopting an eco-responsible approach. It also contributes to the obtaining of labels such as the Green Key.

3. Optimizing internal operations

A digital booklet or a Chatbot can automatically answer frequently asked questions, freeing up staff for higher value-added tasks.

4. Increase in additional revenue

Digital solutions make it possible to highlight additional services, encouraging impulse purchases thanks to functionalities such as the online payment via Stripe, Apple Pay or Google Pay.

How do you easily remove phones from rooms?

Step 1: Identify your needs

Analyze the current uses of telephones in your establishment:

- Are they still being used by customers?

- What services should be accessible from the room (reception, room service, emergency)?

Step 2: Choose an alternative

Opt for a digital platform like Sunver, which effectively replaces telephones:

- Accessible via a QR code without downloading.

- Customizable with the colors and services of the hotel.

- Complies with Atout France standards.

Step 3: Quick set up

With tools like Sunver, the transition can be completed in under 15 minutes. The solution is directly accessible from customers' smartphones, with no installation costs.

Step 4: Staff Training

Make sure your team masters the new solution to support customers and maximize the use of features.

Step 5: Communicating with customers

Let your customers know about the new room options available:

- By email before their arrival.

- Via a poster or a welcome card with the QR code to be scanned.

Example of a digital solution: Sunver

Sunver offers a digital welcome booklet that advantageously replaces telephones in the room. Its features include:

- Quick access to hotel services.

- An integrated chatbot to answer frequently asked questions.

- The possibility of booking and paying for services online.

- Full customization to reflect the identity of your establishment.

Frequently asked questions

1. Is it mandatory to have a telephone in the room?

No, but it is mandatory to allow customers to contact the front desk. A solution like Sunver or a VoIP system can meet this requirement.

2. What can you do for customers who don't have a smartphone?

Offer a tablet at the reception or in the room equipped with the digital solution, or provide telephone access via a fixed terminal in strategic locations (reception, corridors).

3. How does the solution impact customer satisfaction?

Customers appreciate the ease of use, the personalization and the speed of access to services. This improves their overall experience while modernizing the image of your establishment.

Conclusion

Removing in-room phones is an opportunity for hotels to modernize, reduce costs, and improve the guest experience. With innovative solutions like Sunver, this transition is simple, fast and compliant with standards. Investing in digital communication is not only a trend: it is a necessity to remain competitive in the hotel sector.

Sunver is the best solution for creating, customizing and sharing your Digital Room Directory (welcome booklet) assisted by AI.

Offer your customers a sublime experience, save time on a daily basis and increase your additional revenue.

Article written by:

Nathan Assouline

Co-founder of Sunver

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