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Sunver dashboard interface and overview of a digital room directory displayed on a smartphone. The photo shows an example of customizing services for a hotel, with options such as bike rental, brunch and airport shuttle, highlighting the simplicity and innovation of the digital solution.

Smart Hotels: The Future of Hospitality in 2024 and Beyond

November 19, 2024
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7 minutes of reading
In a world where technology plays a central role in every aspect of our lives, it's only natural for the hotel industry to follow suit. Smart Hotels, or connected hotels, are no longer a futuristic concept. They are redefining the customer experience and transforming the operational management of establishments. In this article, find out everything you need to know about Smart Hotels: what they mean, key technologies, the benefits for customers and hoteliers, and how these innovations are shaping the modern hotel industry.

What is a Smart Hotel?

A Smart Hotel is a hotel establishment that integrates the latest technologies to optimize the customer experience and internal operations. Unlike traditional hotels, they use innovations like the Internet of Things (IoT), artificial intelligence (AI), and home automation to offer personalized and automated services.

👉 Difference between a classic hotel and a smart hotel

In a traditional hotel, services are often standardized and manual. On the other hand, a Smart Hotel offers an ultra-connected experience, where customers have control of their stay from their smartphone: contactless check-in, lighting or temperature control via an application, or even virtual concierge available 24/7.

Technologies at the heart of Smart Hotels

1. Dematerialized check-in and check-out

Queuing up at the front desk is a thing of the past. Guests can check in and out of the hotel via an app or an interactive terminal.

2. In-room home automation

Each room becomes a smart space:

- Temperature automatically adjustable according to preferences.

- Lighting modulated according to the desired atmosphere.

- Voice control to manage TV, curtains, and more

3. Contactless solutions

Physical keys are disappearing in favor of digital keys accessible on smartphones. Payments are made through platforms like Apple Pay or Google Pay.

4. Virtual assistants and chatbots

Available 24/7, these tools respond instantly to customer requests, whether they are local recommendations or service bookings.

5. Robotics

Some hotels go even further by integrating robots to perform tasks such as room service delivery or customer reception.

Example: YOTEL in New York, where the robot “YOBOT” takes care of luggage storage.

The advantages of Smart Hotels

🏨 For customers

1. A fluid and frictionless stay

Smart Hotels eliminate the classic points of friction (waiting at the reception, difficulty finding information) thanks to digital tools.

2. Maximum customizability

Customers can personalize their stay according to their preferences: soft lighting, favorite playlists, or suggestions for local activities via a guest app.

3. Time saver

Simplified administrative procedures allow you to spend more time enjoying your stay.

💼 For hoteliers

1. Reduced operating costs

Thanks to automation (energy management, check-in/check-out), hotels optimize their expenses.

2. Improving customer satisfaction

A seamless, connected experience increases positive reviews and builds customer loyalty.

3. Increase in additional revenue

Complementary services (spa, excursions, room service) can be promoted via digital tools, increasing opportunities forupselling.

4; Ecological commitment

Connected solutions reduce energy and paper consumption, an eco-responsible approach valued by certifications such as the Green Key.

How to transform a hotel into a Smart Hotel?

Turning a classic hotel into a Smart Hotel may seem complex, but it can be done gradually.

1. Start with a simple solution like a digital room directory

Tools like Sunver make it possible to digitize the welcome booklet and to integrate interactive services. This solution is accessible via a simple QR code, without downloading an application.

2. Adopting smart energy management tools

Connected thermostats and motion sensors reduce unnecessary consumption.

3. Implement automated check-in/out solutions

This simplifies the management of arrivals and departures, while reducing staff workload.

4. Offer a connected customer experience

A guest app like the one offered by Sunver can centralize all useful information for customers, from room service to tourist recommendations.

👉 Example: The Campanile Smart Lyon Bron Eurexpo uses technologies such as a digital key and a Chatbot to offer an innovative customer experience.

Smart Hotels and eco-responsibility

Smart Hotels are not only modern, they are also sustainable. By reducing their energy consumption and by eliminating paper booklets, they meet the expectations of travelers concerned about their ecological footprint.

Establishments equipped with solutions like Sunver can even obtain environmental certifications, increasing their attractiveness to customers.

Why invest in a Smart Hotel?

Connected hospitality is not a passing trend: it is the future. With a clientele that is more and more adept at technology and increased competition, digitizing is essential to remain competitive.

Sunver offers a turnkey solution for establishments wishing to take this step. With its digital welcome booklet, you benefit from a solution that is quick to deploy, customizable, and eco-responsible.

Conclusion

Smart Hotels are redefining the hotel industry by combining innovation, comfort, and sustainability. For customers, they provide a smooth and personalized experience. For hoteliers, they optimize operations, reduce costs, and increase revenue.

Create, personalize, and share your AI-assisted digital Room Directory.

Offer your customers a sublime experience, reduce solicitations and boost your additional revenue.

Article written by:

Nathan Assouline

Co-founder of Sunver

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